HISENSE ( 6 products )

Hisense international integrates the overseas resources of the whole Group. It has a top domestic and overseas marketing team, which consists of a promising young group. All have bachelor degrees or above. Most of them graduated from highly-reputable universities in China and abroad, while majoring in International Trade, Foreign Languages, Logistics, Graphics Design, and Marketing Management. In addition, each individual has extensive experience in sales and marketing. In 2006, Hisense established a “Brand Globalization” strategy based on providing first-class quality, first-class service, and competitive pricing to explore the overseas market and grow into a world class brand.

International market share and brand awareness continue to increase rapidly and consistently. In 2014, overseas sales revenue reached $2.6 billion, while brand sales revenue reached $1.3 billion, increasing by 40.8% and brand sales revenue percentage reached 50.5%. Hisense stripped straight business off from overseas sales business, established straight sales department, greatly improving the straight business professional level and management efficiency. Hisense overseas branch as an important base for the development of Hisense overseas brands, can concentrate local resources to peomote Hisense brand business.

Around the world, Hisense has built 16 overseas companies which are located in North America, Europe, Australia, Africa, the Middle East and Southeast Asia. Hisense has four overseas production bases in South Africa, Algeria, Egypt and Mexico. Additionally, Hisense has seven overseas R&D centers including China, USA, Canada and Europe to strengthen key technologies and create leading-edge products constantly. Hisense products have been sold in more than 130 countries and regions, and Hisense-branded products have been sold in over 80 countries around the world.

In recent years, Hisense has launched a series of high-end brand promotion activities worldwide. In Australia, Hisense became an official sponsorship of the Australian Open and Australian Open Series tournaments, and continued the naming rights to Hisense Arena. In Europe, Hisense became an Official Premium Partner of Champions League participant and top Bundesliga football club – FC Schalke 04. In USA, Hisense became a sponsor of Joe Gibbs Racing of NSACAR XFINITY Series. Hisense made a global impact by becoming an Infiniti Red Bull Racing F1 Team Official Partner since 2015 and a global partnership with UNEP for the SEED Award supporting innovative entrepreneurs since 2011.

“New Starting Point, New Hisense”— Hisense International Co. Ltd will seize the opportunity, realize further accomplishments and create a better future!